This booklet is intended for small-scale entrepreneurs (and farm business advisor’s) who want focus on earning money from farm activities other than the cultivation of food for family consumption. It explains how the market works and how smallholders, with good planning and organization, can take advantage of market opportunities. Author Ad te Veld stresses that marketing a product is very different from producing it. Smallholders who want to market their products have to have the capacity to negotiate with traders and consumers and to do this they need information about supply, demand and market price. Choosing a product, financing production and the importance of cooperation with other farmers producing similar commodities are also dealt with in this manual.
Sample PDF: Marketing for small-scale producers
No. of pages: 75