Most small farmers produce for their subsistence. No real thought is given to
prices and volumes on the market. Production costs are the main consideration.
These farmers are production oriented.
However, there is a growing need for farmers to become market oriented. In other
words: find out first what the market most likely wants and try to produce according to
Becoming market oriented requires knowledge of the farmers about what the market needs in terms of products,
product specification, timing and volumes. Therefore the farmer needs an independent source of market information
No. of pages: 6